If you’re wondering how to choose the best Google Ads agency for your business, then you’ve come to the right place. With our guide, you can find the right agency for your business’s needs, and we’ll also cover important issues like automated bidding strategies, SKAGs, and in-house PPC managers. Having an agency handle your online marketing campaigns is a great idea if you don’t have the time to oversee your own digital marketing campaign.

Choosing a Google Ads agency

If you are in the market for a Google Ads agency, you must be aware of the various things that you should be looking for. For one, you should look for a Google Ads agency that has a proven track record in your industry and who can provide you with reports of previous campaigns. Also, make sure that the Google Ads Perth agency has the expertise and experience needed to deliver the best results for your business.

If you are unsure how to assess your ROI and ROAS, it’s probably best to hire a Google Ads agency. Most Google Ads agencies charge a flat rate each month. Others charge a percentage of your ad spend or per conversion. In either case, make sure you understand the pricing structure. Also, make sure you ask about your options and if there are any hidden costs.

Automated bidding strategies

While many agencies use automated bidding strategies, there are certain aspects you should look for before hiring a company to handle your account. Automated bidding strategies work well when you have a large volume of conversions because they generate a lot of data for the bid algorithm. Depending on your budget and the size of your account, you may need to spend between 45 and 60 conversions to implement automated bidding strategies. However, if your conversion volume isn’t that high, then manual bidding may be the only way to go.

While manual bidding requires that you set your maximum CPC bids for each ad, it will help you see which ones are working and which aren’t. It also requires that you choose a daily budget that is not too large, as too low a budget can lead to burning through your budget. Automatic bidding strategies save you time and money by automating bids based on data that you know will work. In addition, if you choose to use an automated bidding strategy, it is crucial to include conversion tracking in your account.

SKAGs

SKAGs are acronyms for standard keywords, ad groups, and ads. They improve the relevance of your ads and improve the CTR (Click-Through-Rate). These ad groups can be split up into several separate groups for targeted ads. The SKAGs improve your ads’ relevance and help you reach the quality score. Although they can be complicated to set up at first, they can be applied to any campaign easily and effectively.

Keyword research should be an important component of your PPC strategy. Keyword research should be done to determine which keywords will work best for your campaign. Using the keyword report can help you identify the right keywords for your business. You can also use the Keyword Lasso report to see what kind of keywords are performing well. Keywords are usually broken down by match type, phrase match, or exact match. When you use SKAGs, you can narrow down your search term choices to a smaller set of terms to get the best results.

In-house PPC managers

While you might want to hire an in-house PPC manager for your business, there are a few pros and cons of in-house managers. Firstly, a single person cannot handle all aspects of digital marketing. PPC advertising requires specialization and ongoing education to stay current. The average business executive does not always prioritize training. Additionally, in-house PPC managers require a long-term commitment and ongoing education.

In-house PPC teams often have limited resources and high ambitions. They need a little help with tasks like keyword research, attribution, and automation schemes. Thankfully, there are hybrid PPC solutions available that allow your in-house team to focus on strategy and attribution. These hybrid solutions are led by experts with a diverse range of experience across industries. In-house PPC teams are at risk of doing things the same way over again.

Choosing a “Premier Google Partner”

Before hiring a digital marketing agency, you should understand the differences between a Premier Google Partner and a “standard” Google Partner. Premier Google Partners have been certified by Google to manage ad campaigns for businesses. They must also meet performance requirements set by Google and maintain a growing customer base. Choosing a Premier Google Partner agency means that they are trained by Google to understand and manage your company’s ad campaigns.

A “Premier” Google Partner has a direct connection to Google, which means that he or she can solve any problems in a timely manner. While Google has created many best practices to improve your ad campaigns, using these methods incorrectly can result in failure. Premier Google Partners have the knowledge and experience to fix problems in a timely manner. They can also deliver better results than “standard” Google Partners.